The Indie Launch Kit: launch your product and land your first 100 customers
You built the thing. The Kit walks you through the process of selling it.Launching isn't one task; it's a hundred small pieces of copy, and nobodytells you the order. The positioning line. The hero headline. The welcomeemails. The Product Hunt blurb, the Show HN post, the Reddit post thatdoesn't get you banned, the DM to that one friend. Stall on any of them andthe launch slips another week.Free prompt libraries don't fix this. They answer, "What could I write?"A launch needs "what do I write next, and why?"The Indie Launch Kit is a sequence: 23 steps across 5 phases, in theorder a real launch happens- Phase 0: Position. Decide what you're selling, to whom, and at what pricebefore writing a word of copy.- Phase 1: Build the page. Hero, problem section, how-it-works, CTAs,trust strip, a page that makes a stranger get it in 5 seconds.- Phase 2: Arm the list. The waitlist invite, welcome sequence, andlaunch email that catch people before the traffic spike fades.- Phase 3: Launch week. Product Hunt, Hacker News, Reddit, IndieHackers, your communities, personal outreach each in its nativelanguage, on a day-by-day schedule.- Phase 4: First 100 customers. The recap, review requests, referralasks, and build-in-public cadence that turn launch attention into acustomer base.Every step gives you four things:1. Why this, why now, the strategy in plain words, so you're making amove, not pasting a template2. The prompt fill-in-the-blank works with Claude, ChatGPT, and Gemini3. A worked example: one product runs through the entire kit, so you seeWhat good output looks like before you run your own4. An edit checklist of what to verify before it ships, because the AIwrites the draft, and you write the truthAlso in the box: the complete Prompt Arsenal: 100 prompts across 10categories (SEO, ads, pricing, support, PR…) for everything that comesafter launch, plus the master launch checklist with a day-by-dayLaunch-week schedule.The honest pitch: if you want raw prompts, free libraries are fine; that's why our 10-prompt sampler is free. The Kit is for the week youactually have to launch: it sells the sequence and the judgment, not theprompts.- One-time purchase. No subscription. Free updates forever.- PDF + Notion, instant download.- Licensed for your products and client work, not for repackaging orresale.$49 founding price for the first 100 kits, then $79.
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