Free: Brand Foundation Audit for SMEs - Score Your Brand in 10 Minutes
Your brand might be the reason customers aren't choosing you.Not your product. Not your price. Not your location.Your brand.Most SME owners skip the diagnosis and go straight to tactics — a new logo, more Instagram posts, a website refresh. Without knowing what's actually broken, they fix the wrong thing and wonder why nothing changes.This free Brand Foundation Audit changes that.---What is the Brand Foundation Audit?A short, actionable PDF that walks you through the 6 dimensions of a strong brand, and lets you score yours honestly from 1 to 10.The 6 dimensions:→ Clarity — do people instantly understand what you do and for whom?→ Differentiation — is there a specific, believable reason to choose you over a competitor?→ Consistency — does your brand look and sound the same everywhere?→ Relevance — are you speaking directly to the customer you actually want?→ Trust Signals — does your brand make people feel safe choosing you?→ Memorability — will people remember you after one encounter?Score yourself honestly. The audit totals your score and tells you exactly what it means, and which dimension to fix first.---What's included- The Brand Foundation Audit PDF (6 pages)- A real Singapore case study — how BreadTalk turned a commodity product into a lifestyle brand through clarity and differentiation- Reflection exercises to help you apply the framework to your business- A scoring guide that routes you to the right fix based on your lowest scores---Who this is forSME owners who have a nagging feeling their brand isn't working as hard as it should but can't pinpoint why. Whether you're starting fresh or have been in business for years, the audit will show you something you didn't see before.This audit is also useful for personal brands. If you are a consultant, property agent, insurance professional, coach, or building a public profile — Clarity, Differentiation, Consistency, Relevance, Trust Signals and Memorability are as critical to how clients choose you as they are to any business. Score yourself the same way.---Absolutely Free. No catch.Enter your email, download immediately, and complete the audit in 10 minutes.---This audit is Module 1 of the SME Brand & Marketing Playbook.If you find the audit useful — and most people find it more confronting than they expected — the full playbook gives you the complete system to fix every gap the audit reveals. 6 modules. 3 templates. Brand case studies throughout. Written by a brand & marketing consultant with 22 years of experience building brands from zero at ANEXT Bank, Ant International, and DBS.The full playbook is available at S$47 → https://yuanlim.gumroad.com/l/sme-playbook-brandmarketing---About the authorI'm Yuanita — a brand and marketing consultant with 22 years of experience across banking, fintech, SME and consumer brands in Singapore and the region.I've built brands from zero — including Singapore's wholesale digital bank ANEXT Bank and the Bettr brand for Ant International — and have led marketing transformation for DBS and for Singapore SMEs navigating growth with limited resources.My belief: brand and marketing done right is not a cost. It is the clearest driver of business growth. And no business should be left behind for lack of access to that knowledge.→ linkedin.com/in/yuanita-lim-38596138---Questions? Email yuanita.lim@gmail.com© 2026 Yuanita Lim. For personal and business use only. Not for redistribution or resale.
Get it → yuanlim.gumroad.com