Validate Before You Build
The most expensive mistake in pre-revenue isn't building the wrong thing - it's believing you validated when you didn't. Polite enthusiasm has bankrupted more startups than bad code ever will. This is the manual on customer discovery: how to design the conversations, hear the truth past the niceness, and know whether people will actually pay before you build.What's inside: The single-buyer doctrine and the five-dimension buyer profile How to book ten discovery calls in a five-day sprint (the framing that converts warm intros at 30-50%) The five-question discovery script, word for word Signal vs. noise: telling real willingness-to-pay from politeness, and the two-of-ten threshold to clear before you build A synthesis protocol that kills confirmation bias The pre-sale conversation, the three versions of yes, and the 10% deposit test The paid pilot: turning commitment into cash before the product exists Appendices: printable discovery-call and pre-sale scripts Who it's for: pre-revenue founders with a buyer in mind who'd rather hear a hard no in week two than build for six months toward a launch nobody answers.Education, not advice.
Get it → vaultlabscanada.gumroad.com