The Service Business Blueprint
You closed your first deal, and it was custom. The most expensive mistake now is treating that as the steady state - because custom-everything builds a job, not a business. This is the six-stage roadmap that turns a bespoke first deal into a productized service and carries it to $250,000 of annual recurring revenue, bootstrapped, with no outside capital.What's inside: Productize your first deal into a one-page offer, including the not-in-scope list that kills scope creep Price from cost-of-delivery up, plus the three-tier offer that lifts deal size 30-50% The named-list outbound engine that books real calls The 45-minute discovery call and one-page proposal that close in under three weeks MSA + SOW contracts, with liability capped and IP split so you keep your methodology A delivery operating system: kickoff, weekly check-ins, change orders, the referral ask Scaling by bracket, your defensible first hire, and converting 30-50% of revenue to retainers The five failure modes that cap most firms below $250K Appendices: annotated MSA, SOW template, discovery and KPI scorecards Who it's for: founders past their first dollar in a service, consulting, or agency model who want a repeatable path to $250K ARR.Education, not advice. Template contracts should be reviewed by a Canadian commercial lawyer before use on engagements above C$25,000.
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