The Capital Raise Playbook

Raising money is a process, not a pitch. This is the playbook from the first investor meeting to the wire hitting your account: how to pitch, what the terms actually mean, and how deals really close.What's inside: The pitch that earns a second meeting SAFEs vs. convertible notes in plain English, and the terms that decide your outcome (cap, discount) Reading a term sheet: the clauses that matter Due diligence: what investors ask for and how to be ready From verbal yes to signed and funded, managing the close A Canadian lens on structuring the raise Who it's for: founders preparing to raise their first outside capital who want to walk in informed, not overwhelmed.Education, not advice. Have any financing instrument reviewed by a lawyer before signing.

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