Customer Discovery Mini-Unit | High School Entrepreneurship Activity & Lesson

Customer Discovery Mini-Unit | High School Entrepreneurship LessonHelp your students think like real entrepreneurs by teaching them one of the most important startup skills: Customer Discovery.Instead of assuming they know what customers want, students learn how to identify customer problems, ask effective interview questions, distinguish opinions from validation, analyze feedback, and improve business ideas based on real-world evidence.Designed by a former business executive and current high school Business Education teacher, this classroom-ready mini-unit combines practical entrepreneurship concepts with engaging, hands-on activities.What's Included Student Mini-Unit Workbook (printable PDF) Teacher Resource Guide Customer interview worksheets Reflection essay Entrepreneur takeaways Assessment rubric Teacher answer key Ideal For High School Entrepreneurship Introduction to Business Marketing Career & Technical Education (CTE) Grades 9–12 No prep required. Simply print or assign digitally and teach.

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