Promotional Calendar & ROI Tracker
Promotional planning without a calendar is reactive — you accept the programs that show up, fill in budget as requests come in, and realize in August that you've overspent Q3 and have nothing left for the holiday season. The Promotional Calendar gives you a full-year view: every promotion, every account, every trade investment — planned in advance, with budget attached. Identify where you're over-promoting (margin risk) and under-promoting (volume opportunity). Coordinate timing across accounts to avoid cannibalization. Build in review milestones before commitments are locked. Includes both a planning view (build the year) and a tracking view (measure performance vs. plan as the year runs). Built for brand managers, trade marketing teams, and sales leaders who manage trade budgets and promotional programs. Interactive HTML tool — opens in your browser, no install, one-time purchase (no subscription).
Get it → solverevenuegroup.gumroad.com