New Item Launch Playbook
New item launches fail not because of bad products but because of broken execution. Wrong pricing. Missing POS. Distributor didn't have inventory. Rep didn't know how to sell the story. Buyer got the wrong case count. Every one of these is preventable with a structured launch process. The New Item Launch Checklist walks through every stage of a successful launch: pre-launch preparation (pricing, materials, distributor loading), sell-in standards (how to present, what to leave behind), execution standards (where it goes, how it's priced, what display commitment looks like), and 30/60/90-day post-launch review milestones. Built for field reps, district managers, and brand managers who want consistent, documented launches they can measure and improve. Interactive HTML tool — opens in your browser, no install, one-time purchase (no subscription).
Get it → solverevenuegroup.gumroad.com