Broker Scorecard

Most CPG brands don't formally evaluate their brokers until something goes wrong — a lost account, a missed distribution target, a compliance failure. By then, the conversation is reactive and the relationship is already strained.The Broker Scorecard scores each broker across four dimensions: territory coverage and activity, retail execution and compliance, communication and reporting quality, and strategic alignment with your brand goals. Scores are weighted and produce an overall performance rating.Use it quarterly. Share the results with your broker as part of the review conversation. The numbers remove the ambiguity from a performance conversation that's otherwise all feelInteractive HTML tool — opens in your browser, no install, one-time purchase (no subscription)..

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