SaaS Unit Economics Tracker in Excel — MRR, ARR, CAC, LTV, Churn & Dashboard
Following are the salient features of this financial model:● 12-month subscriber tracking (new, churned, expansion)● MRR, ARR with growth rates● Logo churn (monthly, annual), retention rate● CAC, LTV, LTV/CAC, payback period● Magic Number (S&M efficiency)● MRR Waterfall (new + expansion − churned)● Gross & operating margins, S&M/MRR● Sensitivity: LTV/CAC by ARPU × churn● Executive Dashboard: 6 KPIs + 2 charts● Health indicators (LTV/CAC green > 3x, red < 1x)Welcome to the XLogyx Core EditionThank you for checking out this XLogyx financial template.The Core Edition has been designed specifically for founders, entrepreneurs, early-stage startups, and small business owners who need professional financial planning tools without the complexity of advanced financial modelling.You do not need advanced Excel skills or a finance background to use this template. Simply enter your assumptions in the designated input cells, and the model automatically performs the calculations, updates the financial statements, refreshes the dashboards, and generates key business metrics.Every XLogyx Core template is built around three principles: Simple – Clean layout with clearly identified input cells and straightforward navigation. Professional – Developed using real-world financial modelling practices and industry-standard methodologies. Practical – Focused on helping you make informed business decisions quickly and confidently. The Core Edition is ideal for businesses looking to build reliable financial projections without the learning curve of complex financial models.As your business grows, you can seamlessly upgrade to our Pro or Enterprise editions, which include advanced forecasting, scenario analysis, enhanced dashboards, industry-specific analytics, automation, and additional strategic planning tools.Professional financial modelling made simple—so you can focus on growing your business, not learning spreadsheets.
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