The Buyers vs. Viewers Filter (Alex Hormozi)

Got views but no leads? You're probably building a channel for viewers, not buyers and YouTube's own analytics won't tell you the difference.This free one-pager gives you:• The 5-question filter to run before picking any video topic, so you know upfront whether it attracts buyers or just subscribers• The buyer density math that explains why a 10,000-subscriber channel can out-earn a 4-million-subscriber channel• The 3 decisions to make before you film any video, so it works as a business tool, not just a view-getterRun your next topic through it before you script anything.

Found on Devadex — the discovery index for independent software the big search engines bury. More from gumroad.

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