The Indie SaaS Copywriting Kit

Writing copy is the part that always gets in the way.Landing page headline. Onboarding emails. Pricing page. Product Hunt post. Cold email to the three founders you actually want as early users. None of it is hard — it's just slow, and it keeps you from building.This pack is 16 structured prompts for the copy tasks that come up every time you launch a SaaS. Each prompt was written for Claude, tested until the output was structurally usable, and built with rules that prevent the worst AI defaults: buzzwords, vague benefit statements, headlines that say your product name instead of the outcome.The output is a starting point. You bring your real numbers, your actual story, and your customer's words. The prompts handle the structure and the constraints so you're editing a draft instead of staring at a blank page.---Everything that's included:How-to guide (Section 0)— Why the rules blocks exist and what each one prevents— How to fill in the brackets for better, more specific output— What to do when the output is wrong (regenerate vs edit)— How to chain prompts across a full landing page or email sequence— A direct low-quality vs high-quality comparison, same goal, same product, showing what specific inputs produceSection 1 — Landing Page1. Hero Headline + Subheadline + Bullets2. Feature Section3. Social Proof Pull-Quote (see note below)4. CTA Button Copy Variants — 8 options, grouped by length, with a recommendationSection 2 — Onboarding Emails5. Welcome Email6. Day 3 Nudge Email7. Day 7 Upgrade NudgeSection 3 — Pricing Page8. Tier Value Proposition (run once per tier)9. FAQ Objection Handler (3 objections per run)10. "Why We Charge" ResponseSection 4 — Launch11. Product Hunt Tagline + First Maker Comment12. Launch Tweet Thread (3-tweet structure)13. Waitlist Announcement EmailSection 5 — Outreach14. Cold Email (Founder to Founder)15. Follow-Up Email (No Reply)16. LinkedIn Connection Request (short + long version)Every prompt includes at least one sample output so you can see the structure before you run it. Prompts 1, 5, and 9 include a second verified output on a different fictional product, showing they generalize.---A note on Prompt 3 — Social Proof Pull-Quote:This prompt generates the structure and language quality of a strong testimonial, not a publishable quote. FTC guidelines require testimonials to reflect genuine opinions from real customers. The prompt shows you what a good quote looks like and how it's built — length, specificity, what makes it sound like a real person. You provide the real quote. This is documented clearly inside the pack.---Is this for you?Yes, if you're a solo founder or small team building a SaaS who wants a structured starting point for copy instead of a blank page.Not if you're looking for fully automated output — the prompts produce drafts that need your real product details, your actual numbers, and your story to be worth publishing.---Format: Markdown (.md) — opens in any text editor, Notion, Obsidian, GitHub, or anything that reads plain text.Tested on: Claude (claude-sonnet-4-6). Results may vary on other models.Tags: saas, copywriting, prompt pack, claude, ai prompts, founder tools, landing page, email, outreach, startup, prompt engineering

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