25 Things Every Early-Stage Product Should Get Right
Most early-stage products break in the same predictable places. The same gaps in onboarding. The same friction in core flows. The same missing pieces in product strategy.These problems aren't unique to your product, but they're silently costing you users, conversions, and trust right now.This 12-page audit is for product teams, founders, and small companies who want to know what's quietly hurting their product before scaling further.What's inside:Part 1 (items 1 to 10). Ten common mistakes I see in early-stage apps. Each paired with a real example and a single-sentence fix you can apply this week.Part 2 (items 11 to 25). A 15-point self-assessment across three categories: Product Clarity, User & Experience, and Team & Execution. Check the boxes that honestly apply, then read the score interpretation at the end.Your score tells you whether your product foundation is solid, has gaps you can close this month, or needs more foundational work before adding more surface area.How to use it:Read it once in 10 to 15 minutes. Mark which mistakes apply to your current product. Take the self-assessment honestly. Use the result to focus your next month of product work, your next product strategy session, or your next conversation with whoever you're building with.About me:I'm Nuriye, a senior product designer with 5+ years of experience designing B2B and B2C products in healthtech, fintech, and consumer applications. I work with product teams, founders, and small companies to turn complex products into clear, intuitive experiences.If your audit surfaces gaps you'd like help closing, two ways we can work together (both available on this Gumroad):UX Review. A focused audit of one flow or screen, delivered async in 3 business days.Product Design Engagement. End-to-end design of a new flow or feature, ready for developer handoff.Or reach me directly at nuriyesukostak@gmail.com.
Get it → nuriyesukostak.gumroad.com