The Microsoft Co-Sell Campaign Playbook — APAC Edition

You have the Microsoft partnership. You have the product. You even have a willing rep.So why isn't co-sell producing the pipeline it should?In almost every case it comes down to one thing: your campaigns aren't built the way Microsoft sells. And when your messaging doesn't fit your rep's motion, they can't carry it — no matter how good the relationship is.This playbook fixes that.Built from 12+ years working inside the Microsoft ecosystem across APAC — including time at Microsoft itself, Deloitte's Ecosystems & Alliances practice, and running partner programs at a global technology company — every framework here was designed to solve a real problem in a real co-sell program. Nothing theoretical. Nothing generic.This is for you if: You're a marketing manager or alliance lead at a Microsoft ISV, MSP, or GSI operating in ANZ or SE Asia — and co-sell either isn't working the way it should or you're starting from scratch and want to get it right the first time.

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