SaaS Metrics Dashboard & Financial Tracker | Excel + Google Sheets: Track MRR, ARR, CAC, LTV, churn, cash flow, and financial performance with a professional Excel & Google Sheets dashboard built for SaaS businesses.
THE ULTIMATE SAAS METRIC DASHBOARDRun your SaaS business with confidence using a comprehensive spreadsheet built to track the metrics that matter most.Whether you're an indie hacker, startup founder, freelancer building a subscription product, or a growing SaaS company, this dashboard helps you monitor revenue, customer growth, churn, profitability, and financial performance—all in one organized workbook.No complicated software. No expensive subscriptions. Just actionable insights from your business data.In this include; Executive DashboardGet a high-level overview of your business with key SaaS metrics in one place. MRR TrackerTrack: Beginning MRR New MRR Expansion MRR Contraction MRR Churned MRR Ending MRR ARR ForecastProject annual recurring revenue and monitor long-term growth. Customer DatabaseOrganize customer information, subscription plans, renewal dates, and recurring revenue. Churn AnalysisMeasure customer churn and revenue churn to identify retention trends. Revenue TrackerLog subscription payments, invoices, and recurring income. Expense TrackerTrack operating costs, software subscriptions, marketing expenses, payroll, and more. Marketing DashboardMonitor: Marketing spend Customer acquisition Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) KPI DashboardTrack the most important SaaS metrics, including: Monthly Recurring Revenue (MRR) Annual Recurring Revenue (ARR) Average Revenue Per User (ARPU) Customer Acquisition Cost (CAC) Customer Lifetime Value (LTV) LTV:CAC Ratio Net Revenue Retention (NRR) Gross Revenue Retention (GRR) Burn Rate Runway Gross Margin Active Customers Cash Flow TrackerUnderstand monthly cash inflows, outflows, and your business's financial position. Financial ForecastPlan future revenue, expenses, and profits with confidence. Annual SummaryReview your performance across the entire year to support planning and decision-making.Relevant and useful to SaaS founders Startup teams Indie hackers Subscription businesses Solopreneurs Software agencies Product managers Business consultants Financial analysts Why You'll Love It✔ Keep all your SaaS financial data in one workbook✔ Track essential SaaS KPIs without expensive software✔ Gain clear visibility into revenue, costs, and profitability✔ Make better data-driven business decisions✔ Monitor customer growth and retention✔ Plan future growth with forecasting tools✔ Compatible with Microsoft Excel and Google SheetsWhat's Included 1 Excel (.xlsx) workbook Multiple professionally organized worksheets Easy-to-edit spreadsheet Instant digital download
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