Brief-to-Brand: The AI Workflow Guide for Designers

How a senior creative director uses AI to go from client brief to complete brand identity — without losing authorship, strategy, or the work that makes it yours.The 5-phase AI workflow I use to go from client brief to complete brand identity in 6–10 hours. 20+ real prompts, phase checklists, judgment tables, and a Notion template. Built from 15 years of senior creative direction work.

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