Ad Budget Calculator for Local Service Businesses
Most local businesses lose money on ads because they never do the math first.They pick a budget, run ads, and hope. This spreadsheet replaces hope with numbers.Enter your budget, your average sale, your close rate, and a couple of other numbers — and in seconds you'll know: ✅ How many leads and customers that budget should produce ✅ Your cost per lead and cost per customer ✅ The MOST you can afford to pay per click (max CPC) and per customer ✅ Your break-even point and projected profit ✅ A clear PROFITABLE / LOSING MONEY verdict that turns green or red What's inside Calculator tab — your main tool. Change the yellow cells, read the results. Scenarios tab — compare Conservative / Expected / Aggressive budgets side by side. Benchmarks tab — starting CPC and conversion ranges for 10 local business types. Start Here tab — 60-second setup guide. Bonus: 1-page Ad Budget Cheat Sheet (PDF) — the key formulas and benchmarks on one printable page. Works in Excel AND Google SheetsInstant download. No subscription. Yours forever.Perfect for: HVAC, plumbing, roofing, contractors, med spas, dentists, gyms, salons, cleaners, real estate, and auto services — any local business running (or thinking about) paid ads. Also great for freelancers and small agencies managing client ad spend.New to this? Try the free Lite version first, then come back for the full kit.ad budget calculator, google ads, meta ads, small business, local business, ROAS, cost per lead, marketing spreadsheet, ppc calculator, agency template
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