The Leadership Pitch Workbook: Frame Your Why, Your Values, and Your Story to Win Your Next Leadership Role
Your résumé lists what you've managed. Your pitch is why they'll follow you.Most leaders walk into interviews armed with titles, tenure, and bullet points — and wonder why the room doesn't lean in. Here's the truth: hiring executives don't choose a leader from a list. They choose the person who can say, with quiet certainty, who they are, what they believe, and what will change because they're in the room.The Leadership Pitch Workbook is a guided, six-part positioning tool that builds that certainty from the inside out — then aims it directly at your next role.You'll work through:🧭 Part 1 — Your Leadership Origin. Uncover the roots, defining moments, and hard-won lessons that shaped how you lead — and compress them into a one-minute origin story interviewers actually remember.🔥 Part 2 — Your Why. Surface the convictions underneath your leadership with four belief prompts, then forge them into a Why statement that passes the "Monday test."⚖️ Part 3 — Your Core Values (With Proof). Anyone can claim "integrity." You'll choose three values backed by real decisions — including the story of a time your values cost you something. That's the story that wins rooms.🪞 Part 4 — Your Leadership Identity. One grounded statement that sits behind every answer you'll ever give in an interview.🎯 Part 5 — Your Value Proposition. Flip the lens: see the role through the hiring executive's eyes, map your strengths to the problems keeping them up at night, and name the differentiator no other candidate can duplicate.🎤 Part 6 — Your Pitch. Assemble it all with the five-part Pitch Architecture (Hook → Conviction → Proof → Fit → Forward) in three lengths — two minutes for interviews, thirty seconds for recruiter calls, one line for LinkedIn — plus a pressure-test checklist and mapping to the four interview questions you will be asked.Who this is for:People Leaders, HR executives, and rising leaders preparing for a career move, an internal promotion, a board conversation — or anyone who freezes when asked "So, tell me about yourself."By the last page, you won't have a script to perform. You'll have a true story to tell — and the confidence that comes from knowing exactly what you bring.From Beckie Jorgensen, PHR — HR executive of 25+ years, Gallup-Certified Strengths Coach, Focal Point Executive Coach and founder of Human-Centered Culture™.
Get it → focalpoint50.gumroad.com