Practical Action Guide for Marketers
New Law is here. Do you know what it means for your direct marketing activities?The Data (Use and Access) Act 2025 (DUAA) brings changes to the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR) and most of it took effect on 5 February 2026. If you run email, SMS, calls campaigns, manage a CRM, use cookies, or work with ad-tech platforms, the rules have changed.This guide breaks down every change that matters to marketers, in plain english, with specific action points you can put them in practice straight away.What's inside:15 sections covering every DUAA change relevant to marketing, covering the key amendments to UK GDPR and PECR to the new cookie exemptions and expanded electronic communication definition to the high increase in PECR fines (now up to £17.5m).Each section includes a "What's Changed" explainer, practical action points for your business, and a dedicated "Impact on Direct Marketing" breakdown so you can see exactly what affects your campaigns.This guide is for you if:You run marketing campaigns for a small or medium-sized business in the UK. You manage various communication channels email lists, CRM data, cookies or digital advertising. You need to know what's changed without reading 200 pages of legislation. You want clear, actionable steps to adopt them in practice.What makes this different from the free guides?The law firm articles and blogs give you a general overview. This guide is written specifically for marketers or marketing teams, with specific examples, so you can act on it immediately.Includes, professionally designed Word document, ready to share with your team or print for reference.
Get it → directmarketingrules.gumroad.com