Campaign Performance Template Spreadsheet
Stop rebuilding the same report every month.Type your numbers in one tab. Get a client-ready dashboard in the next. That's it.You didn't get into marketing to fight with spreadsheets. But every month, there it is: the report. Pulling metrics, wrestling formulas, making it look presentable enough to send. Two hours gone — per client.This template does the wrestling for you.How it worksEnter your campaign data — impressions, clicks, conversions, spend — one row per week, per channel. Pick the channel from a dropdown. Done. The dashboard updates itself: eight KPI cards, a channel breakdown table, trend charts, even goal tracking against your CTR, CPA, and ROAS targets.No pivot tables. No formula-building. No "why is this cell showing #REF!" at 11pm before a client call.What's inside 📊 Auto-updating dashboard — KPI cards, channel comparison table, and two charts that recalculate the moment you enter data 🎯 Goal tracking built in — set your CTR, CPA, and ROAS targets once; the dashboard shows performance against them 📺 7 channels ready to go — Meta, Google Search, Display, CTV, Streaming Audio, Email, and Other (renameable) 🙈 Client-safe mode — hide spend and cost metrics in two clicks when a client shouldn't see your margins 📅 Up to 300 rows of data — enough for a year of weekly, multi-channel reporting in one file 📖 Plain-English instructions tab — hand it to an intern and they'll fill it correctly the first time ✨ Pre-loaded sample campaign — see exactly how it works before entering a single number Who it's forFreelance media buyers reporting to clients. Small agencies without a BI stack. Business owners running their own Meta or Google Ads who want to actually understand what their budget did. If you report on digital campaigns and don't want to pay $99/month for a reporting SaaS, this is your tool.It works where you workBuilt with universally compatible formulas — no plugins, no macros, no security warnings. Runs in Excel (including older versions), Google Sheets, and LibreOffice.One template. Every client. Forever.Buy once, duplicate infinitely. Rename the tabs, drop in your logo, make it yours. Your next monthly report takes 15 minutes instead of two hours — and it'll look better than the one you're sending now.Instant download · .xlsx format · Free updates to this versionFAQ suggestions for the listing: Does it work in Google Sheets? Yes — upload the file and everything recalculates. Can I add my own channels? Yes, channels are editable on the Calculations tab and in the dropdown. Is this a subscription? No. One-time purchase, yours forever. Can I use it for multiple clients? Yes — duplicate the file per client. (Reselling the template itself isn't permitted.)
Get it → digitalmediaguru.gumroad.com