How to Build a Brand Worth Building
Introductory price: €19. This will increase once the first reviews are in.Most of what I know about growing a brand profitably isn't in any book I've read.It came from being inside the room. Twenty-five years of building and scaling fashion and consumer goods businesses across Europe, as CEO, COO and CCO. Businesses at every stage, from early-stage brands finding their footing to operations turning over hundreds of millions. I've managed P&Ls through growth and through crisis, opened international markets, turned around businesses heading the wrong way, and built teams from scratch more times than I can count.This guide is what I've learned, written plainly.It's for founders and operators running fashion or consumer goods businesses who are scaling and starting to feel the friction. Revenue is growing but margin isn't keeping up. The team that got you here isn't the team you need now. You're expanding into new markets and it's harder than it looked. The business is busy but you're not sure it's healthy.If any of that sounds familiar, this is written for you.What's inside:Part 1 covers the foundations most brands get wrong — margin discipline, the difference between growing and just moving fast, and why pricing is a brand decision, not a finance one.Part 2 covers scaling the commercial model — how to understand your numbers by channel, what international expansion actually looks like from the inside, the reality of omnichannel, and the cashflow and funding decisions that determine whether growth is sustainable or just expensive.Part 3 covers building the team — why the people who get you to €5M rarely get you to €50M, how to protect culture as the business scales, and the most expensive mistake most leaders make.Part 4 covers what to do when things go wrong — turnaround thinking, the discounting trap and how to get out of it, and how to lead through things you didn't choose and can't control.It's around 8,000 words. No frameworks, no filler. Everything in it comes from inside the room.
Get it → dalysphere6.gumroad.com