Digital Asset Valuation Toolkit

Value it, document it, prepare for exit — whether or not you ever sell.Digital properties are valued as income-producing assets, the same way real estate is. Most builders never run the numbers until someone else asks — usually a buyer, at the worst possible time to be figuring it out for the first time.This is a live spreadsheet model, not a static template. Enter your numbers; it calculates the range.What's inside: Valuation Model — enter monthly revenue by source and expenses; the sheet computes net profit, applies a risk-adjusted multiple (traffic and revenue concentration discount the multiple, strong growth adds to it), and returns a defensible value range 12-Month Audit — log a trailing year of traffic and revenue; trailing-twelve-month totals and stability metrics calculate automatically — the exact record a buyer asks for first Due Diligence Checklist — the 14-point buyer-side verification list, in the order professional acquirers actually run it, with status tracking Exit Roadmap — the four factors that drive premium multiples (revenue consistency, traffic diversification, revenue diversification, documentation quality), your current state on each, and the specific actions that close the gap Built on the acquisition-market ratios: content sites at 25–40× monthly profit, lead-gen assets at 30–50×, SaaS at 4–8× ARR. Every formula is visible and editable — nothing is a black box.Whether you're building toward a sale or just want to know what you've actually built, this is the tool that tells you.

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