BSG_Pricing Engine - Build Scale Grow
Most founders price on instinct — and leave money on the table every time.The BSG Pricing Engine is a six-sheet Excel tool that calculates your recommended price range using three methods simultaneously: cost-plus pricing, value-based pricing, and competitive positioning. Enter your numbers, and it tells you where your price should sit and why.What's inside: Cost-plus calculator — floor price based on your actual costs and target margin Value-based pricing sheet — price anchored to the outcome you deliver Competitive positioning — where you sit relative to the market Recommended price range — a single output combining all three methods Sensitivity analysis — see what happens to your margin at different price points Instructions tab — plain-language guide, no finance background needed 59 formulas. Zero errors. Ready to use immediately.Who it's for: Founders and business owners who want to price with confidence — whether you're launching a new offer, reviewing existing prices, or preparing to raise them.Format: Excel (.xlsx) — works in Microsoft Excel and Google Sheets.Part of the Founder Finance programme. This tool is included in Module 3: Pricing Strategy. If you want the full five-module course, it's open now at £147 founding member price.
Get it → buildscalegrow.gumroad.com