Social Media Audit Template — Score & Fix Any Brand's Social Presence

Stop guessing why your social media isn't working.This template gives you a complete, structured framework to audit any brand's social media presence — score every area honestly, identify exactly what's holding you back, and get a clear action plan to fix it.Whether you're a brand owner doing a self-audit or a social media manager delivering audits to clients, this template makes the process professional, thorough and repeatable.What's inside:📋 Section 1 — Brand Overview & Goals 📱 Section 2 — Profile & First Impression Audit 🎨 Section 3 — Content Quality & Strategy Review 💬 Section 4 — Engagement & Community Analysis 📈 Section 5 — Growth & Reach Assessment 🏆 Section 6 — Overall Score Summary (out of 90) ⚡ Section 7 — Prioritised Action Plan ✅ Section 8 — Start, Stop & Continue RecommendationsAlso includes: Engagement rate calculator with benchmarks Competitor comparison table Score guide (what your total score actually means) Pro tips throughout each section Who this is for: Social media managers who want to deliver professional audits to clients Brand owners who want an honest picture of where they stand Freelancers looking to add audit services to their offering Businesses preparing to hire a social media manager and want to know what to look for Delivered as: Microsoft Word document (.docx) — fully editable, reusable for every client.By AJ Digital — freelance social media strategist with brand-side experience at MyProtein. Visit ajdigital.live for done-for-you social media management, web design and copywriting.

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