Brand Palette Builder: The Claude Prompt
Most Substack creators pick colors they like. This prompt helps you pick colors that work.The Brand Colors Prompt is a 6-page copy-paste document containing a complete guided diagnostic you run inside Claude (or any LLM). You paste it in once, answer a few questions, and come out with your brand's confirmed personality dimension, 4 complete palettes built on real color psychology research, an inline visual infographic comparing all four, and 4 ready-to-paste ChatGPT image prompts to generate swatch graphics.The whole thing runs in one conversation. No designer needed.What you get: A 6-page branded Word document (.docx), ready to open and copy from The complete diagnostic prompt — paste it into Claude, ChatGPT, Gemini, or any LLM you use Path A (full build): your confirmed Aaker brand dimension + 4 palettes, one per color scheme (Monochromatic, Analogous, Complementary, Triadic), each with 5 color roles and hex codes Path B (gut-check): a clear verdict on your existing colors — match, partial match, or mismatch — plus one specific fix if something's off An inline infographic Claude generates inside the conversation showing all 4 palettes side by side 4 ChatGPT Images prompts (one per scheme) so you can generate polished swatch visuals for each palette The CTA contrast rule: why your button color might be invisible and exactly what to do about it This is for you if: You publish on Substack and your visual brand feels random, safe, or like someone else's You have colors you chose because you liked them and have always wondered if they're actually working You've tried color palette generators and come out with five swatches and no idea what to do with them You want something that explains the logic behind the palette, not just hands you hex codes What you need: Access to Claude, ChatGPT, Gemini, or any major LLM (free tier works) A general sense of your brand — the prompt pulls the rest out of you through questions The framework is based on Jennifer Aaker's 5 Dimensions of Brand Personality (1997, Journal of Marketing Research) and Labrecque and Milne's color-personality research (2012, Journal of the Academy of Marketing Science). The color logic is peer-reviewed. The prompt just makes it usable.Buy it once, run it every time you need to build or check a palette.
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