The Agent's AI Playbook
Most AI advice for real estate agents comes from people who've never sat at a listing appointment.I'm a licensed agent in West Virginia's eastern panhandle. I also build AI systems for small businesses. This playbook is the overlap: the exact prompts I'd hand a fellow agent who wants AI doing the writing so they can do the selling.WHAT'S IN THE BUNDLE The Agent's AI Playbook (35-page PDF). 30 copy-paste prompts covering the whole business: listing descriptions, the overpriced-seller conversation, multiple-offer summaries, open house follow-up, speed-to-lead responses, a 12-month past-client drip, market update posts, and contract-to-close client emails. Fill-in-the-brackets structure with an example of what each produces. Works with ChatGPT, Claude, or Gemini. No subscriptions to anything, including me. Deal Pipeline + Commission Tracker (Excel). Every prospect weighted by stage so your pipeline number is honest. Every closing tracked to your true net: splits, referral fees out, transaction fees, and cap-aware company dollar. Once you cap, the sheet stops deducting automatically. Three AI Assistants (paste-once system prompts). Turn ChatGPT or Claude into your Listing Description Writer, your Contract Clause Explainer, and your Follow-Up Writer. About two minutes each to set up. Never re-prompt again. THE PART NOBODY ELSE INCLUDESThe playbook opens with a fair-housing guardrail section: what AI must never write for you, the coded phrases that trigger complaints, and a 20-second compliance check you run on every draft before it ships. AI is a great copywriter and a terrible compliance officer. Every prompt in this book is built with that in mind, because I hold a license too.WHO THIS IS NOT FORAgents looking for one weird trick to triple their GCI. There's no magic here. Just the writing, follow-up, and tracking work you already know you should be doing, done in a fraction of the time.HONEST NOTE ON AIIt drafts, you approve. Everything these prompts produce is a draft for your professional review. That's not fine print, it's the whole philosophy.14-day no-questions refund. If it doesn't earn its price, I don't want your $39.Questions? I'm a real person: rjzinger@gmail.comRichard "Fluky" Scherzinger, fluky.devNot legal advice. Fair housing and advertising rules vary by state; verify with your broker. One license per agent; please don't redistribute.
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